About Us

(Harvesting Rosemary for Essential Oil Production)

My name is Dennis Edward Bell.

While working as a flight attendant (and flying the West Coast to Honolulu run) in 1980, I created what was then known as "Hawaiiana Perfumes". I found my first wholesale customer in a little strip of specialty shops known as Duke's Lane at Waikiki Beach in Honolulu. By the late 80's, my collection was renamed "HAWAIIAN CLASSIC PERFUMES", and was enjoying steady growth year after year.   In 1990, I left the airline, and relocated to Maui.  

In 1991, I created my "tour de force", Maui Rain, which has been a runaway best seller. It is without question Hawaii's Most Lovely Perfume and the most requested by visitors from around the world.

More recently, in 2007, I began immersing myself in the world of Natural and Organic Personal Care Products. Research and development consumed several years of experimentation with essential oil distillation of a myriad of Hawaiian flowers and plants, together with formulation trials of tropical moisture lotion ingredients and natural sunscreen ingredients. By 2009, Monoi of Maui was formulated and Maui Natural Organics was born.

(Shown with Lavender in front and Vetiver in back)

My Artistic Director and Resident Herbalist is Linda Bergstrom.

Linda is from Seattle and moved to Maui in 1989. Her art has been featured in gallery shows, and she has created the artwork seen on most of our Porcelain Perfume Bottles.   She has an extensive grasp of all things natural and organic and indeed is the nurturer of our Alana Pua Farm-- on which we grow an array of herbs and flowers including:  Lavender, Vetiver, Lemongrass, Roses, Rosemary, Night Blooming Jasmine, PuaKeniKeni, Gardenia, Plumeria, Pikake... and on and on and on...     Linda's presence in my business (and in my life) has been an invaluable and irreplaceable asset.


We are convinced that you will enjoy our products as much as the thousands of satisfied customers before you.